NEW YORK, March 18, 2021 /PRNewswire/ -- The global magazine publishing market is expected to grow by USD 3.43 Billion during 2021-2025, according to Technavio's latest market report. Based on our research, the publishing sector witnessed a neutral impact due to the widespread growth of the COVID-19 pandemic. The report also throws light on the pre- and post-impact of COVID-19 on businesses.
The print segment will generate maximum revenue in the magazine publishing market, owing to the rising number of magazine readers. In terms of geography, APAC will present significant opportunities for market vendors due to the increasing preference for digital magazines among magazine publishers.
The following factors are expected to drive the growth of the market during the forecast period:
Growing penetration of smartphones and tablets
Availability of a wide range of magazines
High public impact of printed magazines
In addition, the report identifies the rising adoption of interactive advertisements in print magazines as a major trend in the magazine publishing market. Magazine publishers are integrating interactive advertisements that can adjust to readers' actions in real-time. These advertisements enable advertisers to add personalized content to enhance the reader experience. This trend is expected to positively influence the growth of the global magazine publishing market during the forecast period.
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